【Case Study】Social Media Management and Consulting for a Major Japanese Stationery Manufacturer

Client Overview

1. Industry: Stationery Manufacturing
   The client is one of Japan’s leading manufacturers in the stationery industry, known for producing high-quality writing instruments and related products.

Project Overview

1. Project Name: Social Media Management and Consulting

2. Project Duration: Over 5 years

3. Project Goals: Increase user engagement, boost follower count, and enhance the client’s connection with their audience through strategic social media management.

Challenges

The client initially struggled with a lack of social media expertise, particularly on X (formerly Twitter), and faced difficulty in generating ideas for posts and engaging with users effectively. Another challenge was that while many users selected stationery products based on series or product lines, few associated their purchase choices with the manufacturer itself, leading to limited brand recognition.

Objectives

Oji Digital aimed to:

1. Increase engagement and improve communication with the client’s target audience.

2. Boost brand visibility and recognition for the manufacturer.

3. Grow the number of followers and impressions across social media platforms.

Strategies & Tactics

1. Content Strategy: We proposed regular series of posts designed to appeal to the client’s target audience, ensuring content was fresh, engaging, and differentiated from competitors.

2. Hashtag Optimization: By using effective hashtags, we increased the reach of posts and attracted new followers.

3. Creative Development: Our team developed unique, standout creatives that highlighted the client’s products and differentiated them from competitors.

Tools & Platforms

1. Platforms: X (formerly Twitter) and Instagram

2. Software: Regular use of platform-native analytics tools to track performance metrics and optimize content strategy.

Results

1. Follower Growth: Over the course of five years, the client’s follower count grew from 50,000 to 100,000.

2. Industry Recognition: The success of the client’s social media efforts was highlighted in major advertising industry publications, such as 宣伝会議 (Advertising Council Japan), showcasing it as a case study of effective digital strategy.

3. Increased Engagement: The use of creative and strategic posts resulted in a marked improvement in engagement rates and overall impressions, significantly boosting the brand’s visibility.

Client Feedback

The client appreciated the ongoing support and consulting provided by Oji Digital, stating:

"We’re grateful for the monthly creative ideas and consulting, which have consistently provided us with strategies we hadn’t thought of ourselves."

Key Takeaways

1. Targeted Content: By focusing on a dedicated audience within the stationery industry, we were able to grow a loyal following and build a community of engaged users.

2. Business Impact: As the follower base grew, the client was able to conduct fan surveys, which provided valuable insights that impacted not only their social media presence but also contributed to off-platform sales.

3. Client Trust: Regular consultations and open communication ensured we met the client’s evolving needs, establishing a relationship of trust that has led to long-term support.

Conclusion

This case study demonstrates Oji Digital’s ability to help traditional industries thrive on modern social media platforms, combining strategy, creativity, and consistent communication to deliver measurable results over an extended period.

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